During this initial stage, our designer will gather information from you about the nature of your business, the specific products and services you provide, your business goals, your target market, your aesthetic preferences, the likely aesthetic preferences of your target market, what actions you want your visitors to take on your website and what you want your website to do for you overall.

Next, we will research your competitors’ websites and identify what seems to be working for them, and the areas where they may be falling short. We will also look at the latest trends in UX/UI and the websites of other vendors who serve your target market to get more ideas.

During this stage, we will brainstorm with you and your team, technology and other experts and anyone else that can make a positive contribution to your project. We will then sketch out these ideas, creating mockups, wireframes and diagrams. During this phase of the UX design, UI or user interface design plays an important role in the overall design process.

Once the layout and flow of the interface have been finalized, we will start to create the UI design. We convert the initial wireframes and diagrams into visually-appealing graphics. During this stage, we decide on suitable UI images, screen icons, and design specs - theme, colour palette, typography, etc. There are typically several feedback sessions between our design team and you, to help us develop and fine-tune the functionality, graphic elements, and other aspects of the UX.

During this stage, our UI designer creates the prototypes. As the back-end development has already started during stage 4, while the UI design was taking place, the prototype will be ready to build. Once you have approved the prototype, it will be developed into a product with full functionality.

During this stage, we observe real users interacting with the product. We test different design iterations to see which one offers the best functionality. Data analytics provide us with deep insights such as bounce rates and time spent on each page. Based on these outcomes, we make the necessary improvements.

Once this stage has been completed, we will repeat the process until the desired result has been achieved.