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WEBSITE DESIGN (UX)

Take your target audience on a unique journey & transform your website into a powerful marketing engine. The right website will greatly improve your ideal client’s user experience, promote brand loyalty and drive engagement. Our designers create an intuitive and engaging user interface which will leave a lasting user experience. 

CUSTOM WEBSITE DESIGNS

Check out our Portfolio and view previous work we've done. We've used multiple different platforms such as Squarespace, WordPress and Shopify.
PORTFOLIO

WHAT IS THE DIFFERENCE BETWEEN A UX DESIGNER AND A UI DESIGNER?

User interface or UI design relates to typography, images, typography, icons, and other design elements that make a basic interface user-friendly. User experience or UX relates to identifying the end-user's want and needs. UX designers understand the physcohlogy of sales to creates visually-appealing interfaces.chology of sales.

USER-EXPERIENCE DESIGN (UX)

Consider how your client interacts with your AND/OR business, how can you improve that experience?

USER INTERFACE DESIGN (UI)

Does your website work for mobile, desktop and tablet? Does the interface have a nice user flow?
TYPES OF UI & UX DESIGN

INTERACTIVE PROTOTYPES

User can test the app/design and it's functionality

WIREFRAMES

Help to understand how something works, without having to think about how it looks. 

USER FLOW CHARTS

Does the user have an easy time navigating?

USABILITY STUDIES

User Testing, how easy is it to use?

RESEARCH

UX Designers dive into research, we know how to understand the WHY  of a product or concept

RESPONSIVE DESIGN

Visual information/how does it look??

INFORMATION ARCHITECTURE

Structure of information displayed for the user (client), is it easy for them to find what they want?

HOW WE WORK:

THE STAGES OF UX/UI DESIGN

STAGE 1: DEFINE

During this initial stage, our designer will gather information from you about the nature of your business, the specific products and services you provide, your business goals, your target market, your aesthetic preferences, the likely aesthetic preferences of your target market, what actions you want your visitors to take on your website and what you want your website to do for you overall.

STEP 2: RESEARCH

Next, we will research your competitors’ websites and identify what seems to be working for them, and the areas where they may be falling short. We will also look at the latest trends in UX/UI and the websites of other vendors who serve your target market to get more ideas.

STAGE 3: BRAINSTORM

During this stage, we will brainstorm with you and your team, technology and other experts and anyone else that can make a positive contribution to your project. We will then sketch out these ideas, creating mockups, wireframes and diagrams. During this phase of the UX design, UI or user interface design plays an important role in the overall design process.

STAGE 4: DESIGN

Once the layout and flow of the interface have been finalized, we will start to create the UI design. We convert the initial wireframes and diagrams into visually-appealing graphics. During this stage, we decide on suitable UI images, screen icons, and design specs - theme, colour palette, typography, etc. There are typically several feedback sessions between our design team and you, to help us develop and fine-tune the functionality, graphic elements, and other aspects of the UX.

STAGE 5: IMPLEMENT

During this stage, our UI designer creates the prototypes. As the back-end development has already started during stage 4, while the UI design was taking place, the prototype will be ready to build. Once you have approved the prototype, it will be developed into a product with full functionality.

STAGE 6: REPORTING

During this stage, we observe real users interacting with the product. We test different design iterations to see which one offers the best functionality. Data analytics provide us with deep insights such as bounce rates and time spent on each page. Based on these outcomes, we make the necessary improvements.

Once this stage has been completed, we will repeat the process until the desired result has been achieved.

Leef Designs is your specialist in UX design.

If you are experiencing a research challenge or would like help designing a new product, we would love to hear from you.
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